Turn TV signals into business outcomes.
— Olyzon transforms fragmented TV signals into decisions and actions that drive incremental reach, creative alignment, and provable impact.
Serving leading brands and agencies worlwide
+40%
Brand
Lift
-25%
Cost per
incremental
reach
TV has gone digital.
Decision-making hasn't.
Execution scaled.
Measurement fragmented.
No system was built to decide what should run, where, and why across TV.
Drive real outcomes
with signal-driven decisions.
Activate Olyzon to make precision decisions that give you full control over the three pillars of CTV buying.
Context Transparency
Knowing exactly where your ads appear, ensuring total brand alignment.
Deduplicated Reach
Identifying where reach is truly incremental, across all platforms.
Outcome Accountability
Connecting exposure to real business impact, not just delivery metrics.
The Decision Layer powering
CTV advertising.
Olyzon's Agentic OS © turns complex TV signals into decisions that maximize reach, resonance, and measurable outcomes.
Map
Score
Adapt
Activate
Prove
See where your ads really run - at program level, not blind inventory.
Predict which programs and moments will resonate before you spend.
Align creatives and formats to the viewing context — without changing your assets.
Push decisions into your existing execution model — managed or programmatic.
Measure what actually worked, and feed it back into the next decision.
Reach without Resonance is wasted spend.
The Olyzon Decision Layer bridges the gap between exposure and impact, ensuring every impression contributes to a real outcome.
The Power Of Olyzon
Decision
Action
Olyzon doesn't stop at recommendations.
Decisions are executed directly - in media and creative.
Works on your existing stack
DSP switch. No workflow disruption.
Olyzon sits above your tools, not instead of them.
Performance memory
Every campaign improves the next one.
Olyzon builds a learning layer across brands, programs, and contexts.
Built for interoperability
Future-proof your media stack.Thanks to native AdCP protocol compatibility, Olyzon ensures standardized, real-time communication with your entire ecosystem. We connect to the leading measurement, data, and activation partners - without locking you into a closed ecosystem.
Proven Impact Across Brands.
+20%
lift in Brand Lift metrics (recall, consideration)
+25%
incremental reach vs fragmented CTV buying
+15-30%
improvement in mid-funnel performance
3-5×
budget expansion after initial activation
Unlock the next wave of TV investment
Why are 80% of marketers ready to increase their CTV budgets by 11%?
In this exclusive report with EMARKETER, we surveyed 124 top buyers to reveal the critical innovations-from Agentic Al to Frequency Control-that are removing barriers and driving the shift from experimentation to acceleration.
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